ARIA LAS VEGAS
Dynamic storytelling for a premiere resort and casino
Introducing “The Journey of Chocolate”
ARIA Resort and Casino is a premiere property under the banner of MGM Resorts International. As a key production partner for MGM, we are tasked with telling unique stories that highlight the brand’s value propositions. For the ARIA, we were given a brief to provide a unique perspective on how they could showcase their amazing patisserie and the work of dozens of pastry chefs who bring incredible delights to life everyday. Introducing “The Journey of Chocolate”.
Choreographed Artistry
Our vision was to tell “The Journey of Chocolate” in a highly creative way. From the moment the supplies arrive in the expansive back of house kitchen, to when the award winning patisserie chef adds the final touches to each delectable treat. Tell that entire story from the perspective of the chocolate rather than the old 3rd person perspective and things become very interesting. Finally, put all of that to music in a well choreographed number and add in an amazing sound effects to complete the spot.
Credits: Director Jonathan Swartz, Music and Sound by Matter Music
