TRACKMAN
Brand strategy for the revolutionary golf technology
The Evolution of TrackMan
A product this revolutionary only comes around once in a lifetime. To be selected as the agency to help create TrackMan’s brand strategy is an extreme honor. For years TrackMan’s superior technology has helped the very best golfers take their game to the next level. Now it is time to unleash the power of this amazing product to the masses. It begins with a thoughtful and detailed strategy that will allow the brand to position themselves as the leader for the next decade and more including tagline development and brand guidelines updates.
Brand Strategy Process
Our process begins with a deep dive into the brand’s existing marketing materials to better familiarize ourselves with everything done to date. This brand audit will be crucial in setting the foundation for what’s the come. From there our consumer research team will interview dozens of users to help understand how the brand is perceived while looking for opportunities to enhance and refine the marketing strategy to appeal to the largest audience possible. From there our collaborative work sessions will begin with the team at their headquarters in Copenhagen. The end result will be a well-defined roadmap for the brand’s marketing to follow for the next ten years or more. More to come regarding this amazing opportunity.
