C BY GE
Smarthome product launch for one of the biggest company’s in the world
C’ING IS BELIEVING
In partnership with INTEG, an agency based in New York, we helped launch GE’s new Smarthome line called “C by GE'“. Featuring John Slattery from Mad Men, we produced a dynamic campaign from start to finish including filming five spots designed for broadcast over three days. The campaign was a tremendous success and helped position GE as a leader in the category.
Brand Strategy
Campaign Tagline
Broadcast TV Spots (5)
Social Media Assets
Campaign Photography
Campaign Tagline
Our qualitative research indicated the smart home category can be confusing to even the most engaged tech savvy consumer. The task becomes how do we demystify the whole system and transform it from intimidating to approachable? Our goal was to amplify the notion of “C’ing is Believing” by articulating how simple it is to use the C by GE product line through fun and relatable vignettes.
Broadcast TV Spots
Filming five television spots in three days requires a whole army of ninjas. Led by the talented director Michael Koerbel, this army brought their very best. A series of delightfully creative spots were produced featuring John Slattery. Relatable, humorous, and designed to highlight the imagination of the products created by GE.
Behind The Scenes
We love what we do. It’s a joy to get to partner with amazing brands to create really amazing content. When you have someone as cool as John Slattery on set, it makes it even more fun. So much goes into a production like this and we had an incredible team of directors, producers, creatives, cast, and more to bring this campaign to life. Here is a quick look at what it takes to produce 5 TV spots in 3 days.
Dynamic Social Assets
A dynamic social campaign was created to compliment the television spots and leveraged key creative elements to drive maximum consumer engagement across all social platforms.