Brand Transformation

For over two years, our team of strategists, designers, and production resources helped take this brand from an unknown aesthetics company who used stock photos to a category leader complete with incredible content designed for all marketing channels. In partnership with the amazing team at INTEG:, the brand’s transformation was nothing short of remarkable and our combined creative vision helped not only establish the look and feel of the brand but also armed their marketing teams with an arsenal of incredible performance driven content that increased company revenue by 30% centered around an authentic “real people” campaign.

Brand Guidelines

As part of the brand’s transformation, we helped them re-imagine their brand guidelines from top to bottom with the goal of creating a useful resource and guide for anyone who worked with the brand. Over 80 pages were developed helping to inform their creative team, partners, and vendors on how to maximize the power of the brand ensuring that everything was displayed at its highest level.

Membership Program Launch

Launching a membership program is intensive work and every detail must be carefully thought through. It began with the developing the logo that leveraged the brand’s icon as a key element and styling the word mark so that it made a powerful statement when displayed. From there a wide range of marketing assets were developed from in-clinic posters, to paid social assets, landing pages, and more.

“Real People Campaign”

We conceived and executed an incredible series of shoots focused on showcasing “real customers” in a powerful and authentic way. Pushing back against the “high gloss” industry standard and instead focusing on the powerful transformation of real people and their amazing stories.

Credits: Director by David Falossi, EP Hani Selim, Agency: INTEG